TikTok - A Medium That Has Become Essential
Who talks about marketing today without mentioning social media. Developing content marketing and engaging directly with clients have become important ways to build brand loyalty. After Facebook, Instagram, and LinkedIn, TikTok has become the most downloaded app in the world. It's no longer just a platform that businesses can use to reach a teenage clientele. Despite calls to restrict TikTok's reach, today over 40% of users are 30 years or older. The objective of this workshop is to learn how TikTok works and what the most effective actions are to achieve interesting results and build a community. CONTENT ELEMENTS • Understand the TikTok platform, its features, and its benefits • Best practices for effectively using this social medium • Maximize your impact on TikTok with original content MATERIALS PROVIDED Each participant receives a workbook containing theoretical elements and various exercises. PEDAGOGICAL APPROACH Using interactive presentations, individual exercises, and online navigation, you will employ several tools to better understand what TikTok is and how to integrate it into your business strategy.
Conference · Talk
Free